First of all, what this recent development shows is that Tata Motors of India has finally joined the big league. The company can now boasts itself as one of the bigger players in the competitive sector. In fact, I am truly amazed at the rate this company is doing. I have this idea that if indeed Jaguar and Land Rover may be up for sale, then an equally bigger car firm not just in terms of asset but on prestige will bid for these two storied names. Not to take anything away from Tata, but for me prior to the acquisition of these two brands the brands and manufacturers that I know- for an ordinary car lover-are the top ones like Mercedes, BMW, Toyota and GM.
The agreement between the two companies still call for an active involvement of the former owner of the two brands. Based on the press release by Tata:
As part of the transcation, Ford will continue to supply Jaguar Land Rover for differing periods with powertrains, stampings and other vehilce components, in addition to a variety of technologies, such as environmental and platform technologies. Ford also has comitted to provide engineering support, incluidng research and development, plus information technology, accounting and other services.
In addition, Ford Motor Credit Company will provide financing for Jaguar and Land Rover dealers and customers during a transitional period, which can vary, of up to to 12 months.
So what’s the other plans for Jaguar? I was about to closed this entry when I chanced upon this article that mentioned the desire of the company to produce a Jaguar concept that has been forgotten. THis F-Type concept was initially unveiled at the 2000 North American International Auto Show. Aside from focusing on this F-Type concept, the brand is keen on re-introducing the XJ sedan and the XF coupe. Jaguar with Tata has also plans for the four-door XK and a cross-over SUV in the near future. Seems like a grand plan, don’t you think? Let’s all wait and see what develops in the weeks ahead.
From relative obscurity and into the big league. That’s another subplot that is working for Tata Motors right now after the brand managed to acquire Jaguar and Land Rover from Ford Motor Company. The Indian company not only buys an ordinary brand, but a storied brand that has spanned generations.
As you can remember, Tata Motors is known as the car manufacturer that makes the Nano. This Nano is labeled as the world’s cheapest car. Now with Land Rover and the Jaguar right under the stewardship of Tata, it seems that the brand has the market all covered. The Land Rover brand brings the top-end SUV technology and cars, the Jaguar on the other hand is its bet for upmarket passenger car and of course the low-priced Nano is under Tata’s stable as well.
With the deal that was announced Wednesday, Tata is set to expand its global reach and at the same time the Jaguar and the Land Rover brand can generate its much desired capital so as to expand its product lines. This deal can also make the company at par with the world’s best. The deal is worth $2.3 billion.
All the best and the newest designs and trends in automotive sector will be unveiled this week. The Geneva motor show is about to open, with leading names of the automotive industry joining the said exposition.
What this automotive exposition has to offer this year is yet another round of new models, concept cars, technical innovations and of course innovations and technologies leading to better environmental sensitivity. With current innovations and developments leading to greater ‘green’ awareness, leading automobile makers both in US and the Europe incorporate a number of new technologies that are designed to make these vehicles and technologies earth-friendly. Prime examples of cars that will showcase these new technologies are the Saab with its BioPower option that allows the car to run on bioethanol and the BMW car that is equipped with EfficientDynamics. What is the EfficientDynamics all about, perhaps you may ask. This actually refer to a number of engineering improvements that are designed to reduce the weight and at the same time increase the efficiency of the car’s engine and the transmission.
Enter Nano: The No Frills Car From Tata Motors
One car that is expected to make a splash on the Geneva motor show is Tata’s Nano. This is the European debut of the so-called world’s cheapest car.
Though this car from Tata Motors is expected to be unveiled this week, this car will not be available in the market for a few more years.
Rolls-Royce too is expected to present its newest addition to the line- the new Phantom Coupe. This coupe is based on the 101EX experimental hand-built car that the brand first showed in 2006. Of course the sporty new Mini John Cooper Works will be at display as well. Aside from new cars from big automobile players, new technologies will be presented on the motor show as well. Some of the new technologies that will be presented include the wiperless windscreen and Microsoft’s partnership with Fiat to produce the “in-car connectivity”. Featured as well are new gadgets and accessories that can make every car look good and stylish.
The 78th motor show in Geneva is expected to run from March 6 to 16.