Lexus found its match; after a long time at being on top of the most dependable nameplate, two nameplates bumped Lexus off the top spot. Lexus of Toyota is no longer on top JD Power and Associate’s dependability survey. For this year’s ranking, two names tied for the most dependable nameplate and these are Jaguar and Buick. According to Neal Oddes who is the director of product research and analysis at JD Power, Buick and Jaguar both lead the industry in name plate performance. This doesn’t mean though that Lexus is no longer reliable. In terms of individual model performance, Lexus and Toyota still do very very well.
Lexus may have lost its number 1 ranking to Buick and Jaguar, but still the nameplate swept the top awards in four segments and Toyota took also five awards.
This annual survey measures the problems experienced by the original owners of vehicles after three years. And if these are the cars that are considered to be most reliable with less issues and problems on the road, then there is also that nameplate that is often associated with a number of issues. Of the 37 brands that were assessed by JD Power Associates, the Suzuki owners reported the most issues.
First of all, what this recent development shows is that Tata Motors of India has finally joined the big league. The company can now boasts itself as one of the bigger players in the competitive sector. In fact, I am truly amazed at the rate this company is doing. I have this idea that if indeed Jaguar and Land Rover may be up for sale, then an equally bigger car firm not just in terms of asset but on prestige will bid for these two storied names. Not to take anything away from Tata, but for me prior to the acquisition of these two brands the brands and manufacturers that I know- for an ordinary car lover-are the top ones like Mercedes, BMW, Toyota and GM.
The agreement between the two companies still call for an active involvement of the former owner of the two brands. Based on the press release by Tata:
As part of the transcation, Ford will continue to supply Jaguar Land Rover for differing periods with powertrains, stampings and other vehilce components, in addition to a variety of technologies, such as environmental and platform technologies. Ford also has comitted to provide engineering support, incluidng research and development, plus information technology, accounting and other services.
In addition, Ford Motor Credit Company will provide financing for Jaguar and Land Rover dealers and customers during a transitional period, which can vary, of up to to 12 months.
So what’s the other plans for Jaguar? I was about to closed this entry when I chanced upon this article that mentioned the desire of the company to produce a Jaguar concept that has been forgotten. THis F-Type concept was initially unveiled at the 2000 North American International Auto Show. Aside from focusing on this F-Type concept, the brand is keen on re-introducing the XJ sedan and the XF coupe. Jaguar with Tata has also plans for the four-door XK and a cross-over SUV in the near future. Seems like a grand plan, don’t you think? Let’s all wait and see what develops in the weeks ahead.
From relative obscurity and into the big league. That’s another subplot that is working for Tata Motors right now after the brand managed to acquire Jaguar and Land Rover from Ford Motor Company. The Indian company not only buys an ordinary brand, but a storied brand that has spanned generations.
As you can remember, Tata Motors is known as the car manufacturer that makes the Nano. This Nano is labeled as the world’s cheapest car. Now with Land Rover and the Jaguar right under the stewardship of Tata, it seems that the brand has the market all covered. The Land Rover brand brings the top-end SUV technology and cars, the Jaguar on the other hand is its bet for upmarket passenger car and of course the low-priced Nano is under Tata’s stable as well.
With the deal that was announced Wednesday, Tata is set to expand its global reach and at the same time the Jaguar and the Land Rover brand can generate its much desired capital so as to expand its product lines. This deal can also make the company at par with the world’s best. The deal is worth $2.3 billion.