Honda Motor Co. President Taeko Fukui admits that indeed the new Clarity is a bit pricey and he believes that this fuel cell car is in need of further reduction in terms of cost so that the vehicle can get a wider market acceptance. It is acknowledged that the low number of service stations that can serve these fuel cell vehicles can limit the proudction and in effect increase production costs.
Clarity’s Lease Program
Honda initiated the lease program for the Clarity and it is acknowledged as the world’s first retail initiative for fuel cell-run vehicles. The lease term for the Clarity runs for 36 months and it is expected that the customers will shell out around $600.00. That payment should include free maintennace and collision insurance.