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Audi, Audi A8L sedan, Audi Q7, Audi R8

Audi in the Spotlight: Audi and Iron Man

Iron Man

There’s a new movie in town and Audi is set to star in that flick. Audi is one of the sponsors of the newest action flick in town, Jon Favreau’s Iron Man. When I first saw the trailer for the movie, I thought I saw an R8 pass by on the screen. I wasn’t dreaming, Audi is in fact stars in the movie. And for the April 30 premiere of the film at the Grauman’s Chinese Theater, Audi cars transported the stars of the film in style. Jon Favreau, Robert Downey Jr., Terrence Howard and Jeff Bridges drove new R8s going to the theater. For Jack Black and Vince Vaughn, Q7s did the trick. And for Gwyneth Paltrow, it should be an Audi A8L sedan.

In celebration of the participation of Audi in the film, a micro-site was developed. The site featured some articles about the movie, and a more focused look at the Audi R8 complete with the top-of-the line features of R8. This Audi model that was featured prominently on the movie features a LED design in headlights and tail lights. So what this means to the common enthusiast like you? Some of the benefits of this kind of design include low energy consumption, a color similar to daylight for that enhanced contrast. Under the hood is the Audi R Tronic transmission. This kind of transmission allows for the driver to shift gears from a joystick mounted on the center console or shift paddles on the steering wheel. This also means that no shift pedals are needed. Brakes are dependable as well that has 8-piston fixed caliper brakes at front and a 4-piston fixed caliper breaks at the rear end. Setting to improve the engine performance of the Audi is the Audi FSI. With this technology in place, the fuel is injected directly into the combustion chamber. An Audi R8 will not be complete without the services of the tough Audi R8 engine. Feel the rush as it takes you from zero to 62 miles per hour in just 4.6 seconds! Want to speed your way on the road? Rest assured that you can do it in style as this R8 can max at 187 miles per hour. For the car’s body, there’s the Audi ASF technology. The company introduced the next generation high-strength space frame. A lot of things go with every Audi R8, and this is the reason why the Iron Man himself chose to drive this sport car. To learn more about this car, just visit Audi’s micro-site for the film.

The movie is based on the fictional comic book hero from Marvel Comics. The film is directed by Jon Favreau. The movie tells the story of Tony Stark played by Robert Downey Jr., a billionaire industrialist who was captured by terrorists in Afghanistan. When ordered to build a missile for them, Tony Stark then uses this technology and the resources to instead build a powered exoskeleton so that he can escape. The moment he returned home, he then chose to improve the armor and in the process used this armor to fight evil. Robert Downey Jr. stars as Tony Stark and the Iron Man. Though the director initially intended to cast a new comer for the role, he eventually chose Robert Downey Jr. since he felt that his past in the public eye will make his character more true and convincing. The movie also stars Gwyneth Paltrow as Virginia Pepper Potts, Iron Man’s personal secretary. She is also his love interest on the film. The premiere was held as well on April 14, 2008 and the movie is set to be released worldwide anywhere from April 30 2008 to May 3, 2008. It opens May 2 in US.




  1. Pingback: Roaring 2010 Audi R8 V10 | Shifting Gears - May 23, 2010

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