Roger Federer, the World’s top ranked tennis player since 2004 has partnered with Mercedes-Benz China. The two camps have entered into a multi-year advertising and strategic marketing partnership. This isn’t the first time that a well-known tennis player has signed contracts with an auto manufacturer. In fact, Spain’s Rafael Nadal also partnered with Kia and Maria Sharapova partnered with Land Rover.As part of the deal, Federer is set to join ‘Swing for the Stars’ a Junior Tennis Development Program that was launched by Mercedes-Benz in cooperation with the China Tennis Association. Federer in a statement said;
It’s exciting to work with a top brand like Mercedes-Benz in China. I look forward to helping them grow their business while increasing the popularity of tennis in China.
The project of the Mercedes-Benz, the ‘Swing for the Stars’ Junior Development Program is designed to help improve the skills of junior players and the coaches’ teaching level, so that they may be developed and in the long run help the development of tennis in China in the future.
Federer just recently won his first title for the year in Estoril, a clay court event. He also participated at the Monte Carlo Masters in Monte Carlo, where he lost to Rafael Nadal 5-7 5-7. Federer and Nadal has been ranked number 1 and 2 for many months now.