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News, Tata

What’s in Store for Jaguar, Land Rover?

First of all, what this recent development shows is that Tata Motors of India has finally joined the big league. The company can now boasts itself as one of the bigger players in the competitive sector. In fact, I am truly amazed at the rate this company is doing. I have this idea that if indeed Jaguar and Land Rover may be up for sale, then an equally bigger car firm not just in terms of asset but on prestige will bid for these two storied names. Not to take anything away from Tata, but for me prior to the acquisition of these two brands the brands and manufacturers that I know- for an ordinary car lover-are the top ones like Mercedes, BMW, Toyota and GM.

The agreement between the two companies still call for an active involvement of the former owner of the two brands. Based on the press release by Tata:

As part of the transcation, Ford will continue to supply Jaguar Land Rover for differing periods with powertrains, stampings and other vehilce components, in addition to a variety of technologies, such as environmental and platform technologies. Ford also has comitted to provide engineering support, incluidng research and development, plus information technology, accounting and other services.

In addition, Ford Motor Credit Company will provide financing for Jaguar and Land Rover dealers and customers during a transitional period, which can vary, of up to to 12 months.

So what’s the other plans for Jaguar? I was about to closed this entry when I chanced upon this article that mentioned the desire of the company to produce a Jaguar concept that has been forgotten. THis F-Type concept was initially unveiled at the 2000 North American International Auto Show.  Aside from focusing on this F-Type concept, the brand is keen on re-introducing the XJ sedan and the XF coupe. Jaguar with Tata has also plans for the four-door XK and a cross-over SUV in the near future. Seems like a grand plan, don’t you think? Let’s all wait and see what develops in the weeks ahead.



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