The last time I talked about NBA and a car manufacturer, I was talking about Kia’s participation for the coming play-offs as a sponsor. Now let me talk about this in great detail. While I was searching for stories, I caught a glimpse about Kia’s deal with a basketball team. Kia inked a deal with San Antonio Spurs as part of the brand’s effort to make its presence felt in US basketball. The partnership between Spurs and Kia will include educational programs and initiatives and Spurs will soon be part of Kia’s promotional projects.