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Mercedes Benz

Mercedes Benz For Indian Wells

Aside from flashy and top-of-the-line cars, my interest also lies with tennis. From time to time, I do check out the scene and find out who’s the current ‘it girl’ in the circuit right now. It is also my hobby to constantly check on the latest scores and the latest happenings in the game. And while I was blog-hopping and site-hopping early in the day, I was informed that Pacific Life Open is set to begin today. The site is at Indian Wells in California. Daniella Hantuchova is the defending champion and it is expected that six members of the current top ten in the women’s circuit will be in action. Anna Ivanovic is expected to be a favorite of course, and I am not counting Sharapova out. You see, Sharapova is in-form right now and she is unbeaten for 2008. She won Australian Open without dropping a set, and she won a Tier 1 event again in Qatar. This goes to show how good Maria is if she is in form.

Another thing that I noticed is the fact that one of the sponsors of the Pacific Life Open 2008 is Mercedes Benz. Last year, it was reported that Mercedes Benz is expected to no longer renew its sponsorship deal with ATP this 2008. ATP is the governing body of men’s tennis circuit.  It was reported last year that Mercedes wanted to shift its focus of its marketing to golf, horse riding and soccer, as well as fashion and lifestyle. Olaf Goettgens VP of Brand Communications added:

Over the years our partnership with the ATP has had a very high-brand fit for Mercedes-Benz but we are now adding a new angle to our revised brand positioning.

The deal with ATP is expected to end this 2008. Now I am not quite sure if this includes WTA- the governing body of women’s tennis. I just hope that the Mercedes brand continues its support so that the sport can grow more and if not, here’s hoping that a new sponsor can fill in the void once Mercedes ends its role in the circuit.



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