After teaming up with Rafael Nadal for the Kia advertisement and sponsoring the recently concluded 2008 Australian Open at the land down under, Kia has then targeted another sport as a way of strengthening the brand. Kia is now the ‘Official Automotive Partner of the NBA’.
The brand expanded its sponsorship in NBA to 16 teams and this move by the brand is the brand’s own way to position Kia in the market.
Kia is proud to be part of such a distinguished organization that is also a perfect fit for our youthful, energetic brand and our dynamic vehicles. The team partnership leverage the excitement of the game in local markets and help us elevate our brand awareness in the respective communities, says Byung Mo Ahn, President and CEO of KMA and KMMG.
As mentioned, Kia is also a proud sponsor of the Australian Open and of the Davis Cup.
This move by Kia only goes to show how serious the brand is in capturing a significant portion of the market. The deal that was signed by Kia Motors America was a one year deal, and Kia is to become the official car of the National Basketball Association. Aside from the the fact that Kia will be visible during the play-offs and the draft, it is expected that Kia will donate vehicles to the charities that are selected by the winners of the Most Valuable Player, Defensive Player of the Year and the Sixth Man awards.